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Dell, HP, Intel, Lenovo and Microsoft Unite to Launch First-Ever Joint Ad Campaign Showcasing PC Category Innovation

‘PC Does What’ Joint Campaign Inspires People to Think about PCs in a Whole New Way Oct. 15, 2015 – Dell, HP, Intel, Lenovo and Microsoft are collaborating for the first time on a joint advertising campaign that showcases the exciting innovation in today’s newest personal computers (PCs). The combination of Intel’s best processors ever – 6th Generation Intel® Core™ processors – Microsoft’s latest Windows operating system – Windows 10 – and some of the thinnest and most innovative designs ever from Dell, HP and Lenovo was the driving force for these companies to align around an aspirational and educational message for the PC category.

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